Guide to selling your home
Buying and selling property is one of the most stressful and emotional periods in life and the Estate Agent you choose is critical to the successful sale of your home.

The value of your property
Accurate valuation is vital to a successful sale and pitching a price too high will result in an unfavourable comparison with others properties at the same price. Overpriced homes remain unsold for longer attracting negative questions and could well result in accepting a lower offer than it was originally worth. A good agent will not overvalue to impress but will take into account a client's desire to obtain the best possible price within an acceptable timescale. A professional agent will consider the location and character of the property, its features and conditions, the demand in the current market for similar homes and the prices actually achieved for such properties.

Marketing
Presenting the property professionally to the widest market possible significantly enhances your chances of achieving a sale. Independent agents understand the tools and techniques required to market and promote homes successfully in today's technologically driven society. Selling property however is about more than just floor plans and the right price – it requires expert advice, an effective marketing strategy, experienced and dedicated staff and a detailed understanding of the market place your property is in. A good agent will professionally present the property in an eyecatching printed brochure with floor plans using clear and well composed internal and external colour photographs to emphasise the main selling features of your home. To attract the widest possible selection of buyers promotion will extend to more than just one major property portal as different portals attract different buyers. Working with an agent with an in depth understanding of the local and regional market will ensure it is marketed in the correct local newspapers and colour magazines with PR and Editorial to maximise exposure. Promoting your property through a network of independent agents, professional property magazines, sophisticated showrooms and quality portals provide effective widespread exposure. The additional use of the associate London Office in Park Lane will automatically ensure access to London and international buyers.