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Guide to selling your home
Buying and selling property is one of the most stressful and emotional periods in life and the Estate Agent you choose is critical to the successful sale of your home.

The selection of your agent
Research has highlighted difficulties in distinguishing between agents and their comparative claims creating a barrier to trust and confidence. A good independent agent is not target driven and will always put the client's interests first. As well as exhibiting extensive local and regional knowledge they will have developed an excellent reputation and long term relationships with local businesses and property professionals-crucial to the smooth transaction of your property.

The value of your property
Accurate valuation is vital to a successful sale and pitching a price too high will result in an unfavourable comparison with others properties at the same price. Overpriced homes remain unsold for longer attracting negative questions and could well result in accepting a lower offer than it was originally worth. A good agent will not overvalue to impress but will take into account a client's desire to obtain the best possible price within an acceptable timescale. A professional agent will consider the location and character of the property, its features and conditions, the demand in the current market for similar homes and the prices actually achieved for such properties.

Presenting the property professionally to the widest market possible significantly enhances your chances of achieving a sale. Independent agents understand the tools and techniques required to market and promote homes successfully in today's technologically driven society. Selling property however is about more than just floor plans and the right price – it requires expert advice, an effective marketing strategy, experienced and dedicated staff and a detailed understanding of the market place your property is in. A good agent will professionally present the property in an eyecatching printed brochure with floor plans using clear and well composed internal and external colour photographs to emphasise the main selling features of your home. To attract the widest possible selection of buyers promotion will extend to more than just one major property portal as different portals attract different buyers. Working with an agent with an in depth understanding of the local and regional market will ensure it is marketed in the correct local newspapers and colour magazines with PR and Editorial to maximise exposure. Promoting your property through a network of independent agents, professional property magazines, sophisticated showrooms and quality portals provide effective widespread exposure. The additional use of the associate London Office in Park Lane will automatically ensure access to London and international buyers.


Presenting your property
First impressions really do count as most buyers form an opinion within the first 30 seconds. Preparing a home for sale need not be expensive and there are a number of steps that can be taken to enhance the presentation of the property. Recommendations can include placing emphasis on certain features, cleaning and decluttering rooms and outbuildings, staging and dressing key rooms for photographs and viewings, arranging viewings to coincide with fewer people in the house, cutting lawns and tidying approaches, lighter colours or additional lighting for dark areas, sensitive repairs or removal of tired fixtures and fittings and neutralising any strong odours such as smoking or pets.
West Sussex

Comyn & James
Burberry Lodge, 143a Lower Street,
Pulborough RH20 2BX
Tel: 01798 888 111

Associate London Office
119 -121 Park Lane, Mayfair,
London W1K 7AG
Tel: 0207 629 4141


Registered Name: Comyn and James LLP
Place of registration: England
Registered Number: OC351032
Registered Office Address: Burberry Lodge, 143 Lower Street, Pulborough, RG20 2BX
988 0435 80

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